Budgeting for Video Production & Marketing


Now that you have a few chapters under your belt, it is time to dive into the financial aspect of videos. At first glance, video production and marketing at a business level may sound like a lengthy or expensive undertaking. But when it comes to a realistic video production cost breakdown, we are ready to put our money where our mouth is.

How Much Money Do I Have to Spend?

Your video marketing budget affects the quality and type of video you can create. When it comes to business projects, you may have heard of the “Quality, Time, Cost” triangle. You can only choose two of the points on the triangle. For instance, if you want a high-quality yet low-budget video production, then you will have to sacrifice a quick deadline to achieve this. This triangle applies to creating videos, but it is not a be-all and end-all. Corporate video production costs range from a couple hundred dollars to tens of thousands of dollars. What you prioritize in your business’s custom budget will determine your cost of video production.

What Drives the Cost of Video Production & Marketing?


If you are on a strict deadline, do not expect to achieve a high level of video quality without breaking your budget. If possible, the best option for your business is to grant a few to several months to complete each video project, depending on its magnitude.


The more hands you hire out, the higher your video production rates climb. To cut costs, consider giving video tasks to your existing employees (e.g., have your best bloggers formulate a script instead of hiring a scriptwriter). For the jobs you do have to hire out for, employing freelancers is an affordable alternative to production companies.


Video production tools range from filming equipment and props, to video editing and marketing software. Renting equipment and hiring freelancers with their own software may be more cost-effective than purchasing them yourself. We also recommend setting up a video production budget template to keep your expenses organized.

How Does Price Affect the Levels of Video Quality?

The cost of quality video does not have to be outrageous. However, it goes without saying that the more money you spend on a video project, the more success it is projected to have. Check out this video production budget breakdown that classifies the pros and cons of five video quality types.

Amateur (Do It Yourself)


  • Fast to shoot, no overwhelming production stage
  • Low cost
  • Less people to depend upon

  • Lower quality may drive away audiences
  • Amateur video producers may unknowingly make harmful errors
  • DIY video editing eats up time



  • Affordable cost
  • One-on-one communication
  • Reputable quality

  • Quality depends on the skill of the freelancers
  • Freelancers’ rates vary



  • High quality
  • Reaches wider audience
  • Moderate cost

  • May not suit frugal budgets
  • Video may not be effective if marketing strategy is poor



  • High quality
  • Vast audience
  • Effective marketing tactics
  • Work is more securely completed by businesses, not freelancers

  • Expensive cost
  • Unnecessary expenditure for most video marketing campaigns

Enterprise (Hollywood)


  • Extensive audience and media coverage
  • Supreme quality

  • Monumental cost (tens to hundreds of millions of dollars)
  • Unrealistic for most businesses
  • Risky enterprise

How Do I Create an Appropriate Budget?

Looking at a sample video production budget or two can lend you an idea of the costs of video production and marketing. However, your budget should be specific to your business. Consider where you plan to spend money, where you will withhold funds, and how much each expense will cost. Many websites offer a free video production cost estimator to further help you ballpark your finances. Creating a budget is the first step, then you must stick to it!

5 Tips to Create High Quality Video with a Low Budget

1. Rethink your vision - If your budget cannot fit the vision you had in mind for your video, simply change some aspects of your screenplay to better suit your resources.
2. Rock the script - No matter how stunning the visuals, the script is always the most influential piece of any promotional video.
3. Use your resources - Instead of spending $20 on a new tripod, use a stack of books instead. Making the best of what you have may not be as glamorous, but it certainly will pay off.
4. Don’t forget sound quality - Audio quality can have as big of an impact on your video’s success as visual quality does. Investing in a quality microphone should be a priority in your budget.
5. Edit your videos - Video editing makes all the difference when it comes to quality and engagement. Don’t neglect to use your own video editing software or hire an affordable freelancer

3 Rookie Online Video Mistakes to Avoid

1. Get personal, not professional - Video marketing is about much more than what goes into the video. Tailor your video to match the taste of your target audience, and remember to connect with them through social media.
2. Diversify your video - What you put in your video is important, but how you direct your video can be just as crucial. Split up your video with different shots, angles, images, forms of information, etc.
3. Do not evade video marketing - Some businesses and marketers overcome the obstacles of producing videos by not doing it at all. They see video marketing as an accessory, not a necessity.

How to Shoot Pro-Quality Video on a Budget

Your video quality report tells a lot about your video. So, if you want to pass the video quality test, listen in on these pro tips and tricks. First of all, excellent lighting is key. Even if you do not have the best camera, improving the lighting helps your filming significantly. Unless you take advantage of natural lighting, light stands are a must.

Another trick of the trade is minimizing video compression. Changing certain settings on your camera, such as how many hours of footage can be recorded, will maximize your video quality. This is done during the editing process, so if this concept sounds foreign to you, I would consider hiring a professional video editor.

About the Author

Brenna Clarine loves writing and editing articles on a variety of topics. Her passions include animals, movies, and technology. She started blogging with Valoso in 2015 and has loved working with them ever since.